Wild Deer Events was born from a simple yet powerful vision: to bring accessible, challenging, and truly enjoyable endurance events to athletes of all abilities. Founded in 2019 by Daniel Flint, a seasoned runner and coach at Blaydon Harriers, the adventure began on the trails of Chopwell Woods. Daniel, deeply embedded in the North East’s running community, recognised a need for trail running events that were both challenging and inclusive.
From those humble beginnings, Wild Deer Events has blossomed into a dynamic organisation with community at its core. Now delivering a diverse portfolio of events across the North of England and Scotland, our offerings span a wide range of endurance disciplines including trail running, road races, road and gravel rides, duathlons, triathlons, and openwater swimming. With over 40 events planned in 2025, we’ve come a long way from our inaugural trail run in Chopwell Woods.
Central to our growth is our dedicated team. Jordan Bowler, a competitive swimmer and triathlete, joined the team in 2023. Jordan’s extensive experience in event planning and operations, honed through a successful prior career, ensures our events run seamlessly from start to finish and adds a wealth of expertise to our team. In 2026 Leanna Parry joins us to manage our operations in the South. With a background in running, triathlon and sports massage, she brings a wealth of practical experience and knowledge of what makes a successful event for participants. Another new addition to the team is Olly Aird, co-founder of Collective Run Club, one of the North East's fastest growing community run clubs. Joining the Wild Deer team in Event Operations, Olly brings hands on experience in organising events, ensuring everything runs smoothly and creating a memorable participant experience. Also joining the team in 2026 is Chloe Buchan, founder of women's run group Zephyr Athletics and keen runner. Alongside her love of the sport, she has a background in marketing and content creation. She will be supporting the team in Administration and Event Support.
At the heart of Wild Deer Events is a commitment to creating friendly, fully inclusive experiences. We believe that everyone, from first-time participants to seasoned athletes, should have the opportunity to enjoy the thrill of outdoor competition. We pride ourselves on delivering well-organised events that participants eagerly return to year after year.
Our mission is to provide a platform for personal achievement, whether you’re aiming to complete your first 5km run or tackle a full-distance triathlon. We strive to create environments where athletes feel supported, inspired, and empowered. Our diverse range of events means there’s something for everyone, regardless of their fitness level or experience.
Beyond our own events, we also offer event management services to other organisations. Leveraging our expertise and partnerships with industry leaders like Timing up North and Start Fitness, we can help bring your event vision to life. If you’re looking for a reliable and experienced partner to manage your sporting event, we’re here to help.
Wild Deer Events is more than just an event organiser; we’re a community of passionate individuals dedicated to promoting active lifestyles and celebrating the beauty of the outdoors on our doorstep. We invite you to join us on this journey, to experience the grind of an endurance challenge, the joy of achievement, and the support of a thriving community.
Daniel Flint - Founder & CEO
Jordan Bowler - Regional Events Manager
Leanna Parry - Event Operations Executive - South
Olly Aird - Event Operations
Chloe Buchan - Administration & Event Support